# AI & Data Quality: How BDO Successfully Led Its Digital Transformation

## AI & Data Quality: How BDO Successfully Led Its Digital Transformation

Join us on **Thursday, June 26, 2025, from 8:30 AM at Salesforce Paris** to discover how BDO, a leading audit and consulting firm with 50 offices across France, successfully placed data and AI at the heart of its digital transformation — powered by Salesforce and Delpha.

**Speakers:**

- **Nathan Zelany**, Secretary General, BDO
- **Germain Bourgeois**, Co-Founder & CEO, Delpha
- **Kamel Khelil**, RVP EMEA, Salesforce

**Register now to secure your spot.**

[Register](https://invite.salesforce.com/petitdejeunerretourdexperience/Delpha)

## Agenda

**8:30AM** – Welcome coffee

**8:45AM** – Introduction (15 minutes)

**9:00AM** – **Client Testimonial: BDO’s Digital Transformation** (25 minutes)

_Presented by Nathan Zelany:_

- The context: why digital transformation was critical for BDO
- BDO’s three transformation pillars:
  - Brand strategy & mission-driven company
  - Internal organizational overhaul
  - Rebuilding the tech backbone (CRM, HRIS, ERP)

**9:25AM** – **Data Focus: Management & Activation with Salesforce & Delpha** (25 minutes)

- How Salesforce became BDO’s central data management platform
- Integration of 20+ entities via MuleSoft: challenges and successes
- Using Delpha for data cleaning, quality enhancement, and continuous enrichment
- Real-world outcomes: deduplication and a consolidated customer view

**9:50AM** – **Results & Next Steps** (15 minutes)

- Measurable impact on adoption and operational efficiency
- Initial results in reporting and BI (CRM Analytics)
- Preparing for AI adoption: BDO’s strategy to leverage AgentForce with trusted data

**10:05AM** – **Q&A & Informal Networking** (25 minutes)

- Open discussion with the audience
- Informal networking over breakfast

**10:30AM** – Event concludes

## Time & Location

- Thursday, June 26, 2025
- 8:30 AM – 10:30 AM
- [Salesforce Offices – 3 avenue Octave Gréard, 75007 Paris](https://maps.app.goo.gl/JbzncqZ9x3hTMr8J7)