# delpha.io > AI-optimized mirror of delpha.io containing 50 pages totalling 29,417 words of clean markdown content, structured data, and semantic HTML. Original source: https://delpha.io/. Last updated: 2026-04-30T20:50:53.719Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [AI Agents for Accurate and Reliable Data](/site-root.html): Delpha is an AI-driven data quality solution that uses intelligent AI Agents to ensure accurate, reliable customer data, helping businesses improve operational efficiency and boost revenue performance. (712 words) ## Articles & Blog Posts - [Delpha Pricing](/pricing/index.html): Delpha's pricing page. Check out all available plans and select the one that fits with your needs best. (1,541 words) - [blog/b2b-data-quality-is-data-still-the-new-oil/index.html](/blog/b2b-data-quality-is-data-still-the-new-oil/index.html) (1 words) - [blog/great-data-will-increase-clv-and-grow-revenues/index.html](/blog/great-data-will-increase-clv-and-grow-revenues/index.html) (1 words) - [blog/interview-with-an-ibm-expert-of-ai-and-learning-how-cognitive-sciences-are-shaping-next-generation-solutions-for-crms.html](/blog/interview-with-an-ibm-expert-of-ai-and-learning-how-cognitive-sciences-are-shaping-next-generation-solutions-for-crms.html) (1 words) - [blog/admin-best-practices-how-to-eliminate-salesforce-duplicates-with-delpha.html](/blog/admin-best-practices-how-to-eliminate-salesforce-duplicates-with-delpha.html) (1 words) - [blog/delphas-recommender-system-tiktok-algorithm-for-salesforce-users.html](/blog/delphas-recommender-system-tiktok-algorithm-for-salesforce-users.html) (1 words) - [blog/duplicates-the-bane-of-data-driven-companies/index.html](/blog/duplicates-the-bane-of-data-driven-companies/index.html) (1 words) - [blog/how-to-improve-digital-marketing-with-high-quality-data.html](/blog/how-to-improve-digital-marketing-with-high-quality-data.html) (1 words) - [blog/ai-for-salesforce-deduplication-manage-duplicates-more-accurately-and-prevent-future-creation.html](/blog/ai-for-salesforce-deduplication-manage-duplicates-more-accurately-and-prevent-future-creation.html) (1 words) - [blog/data-management-best-practice-top-6-fields-in-salesforce-contact-object.html](/blog/data-management-best-practice-top-6-fields-in-salesforce-contact-object.html) (1 words) - [How to Achieve Data Excellence for Business Success](/blog/how-to-achieve-data-excellence-for-business-success.html): The silver lining to the pandemic is that we survived the challenge of digitally transforming our business models overnight to transition to remote-working, address the disruption in supply chains and manifest a new customer experience. (1,773 words) - [blog/account-hierarchy-finance-vs-sales/index.html](/blog/account-hierarchy-finance-vs-sales/index.html) (1 words) - [Improving Data Quality: A Strategy to Increase Productivity](/blog/improving-data-quality-a-strategy-to-increase-productivity.html): To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. (1,197 words) - [Single vs Multiple Salesforce Orgs: A Data Perspective](/blog/single-vs-multiple-salesforce-orgs-a-data-perspective.html): Explore the distinct advantages and challenges of single org vs multiple orgs from a data perspective, including real-world examples and detailed considerations on AI and cost management. (929 words) - [The 5 Most Efficient Steps to Improve Your Data Quality in 2023](/blog/the-5-most-efficient-steps-to-improve-your-data-quality-in-2023.html): Data quality can be like an iceberg. It seems like a small problem at first, but upon further investigation, you realize the issue is much deeper than expected. (948 words) - [The Magnificent Seven fields for Account in Salesforce](/blog/the-magnificent-seven-fields-for-account-in-salesforce.html): Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred?  (1,114 words) - [How Data Quality Improves Sales Team Efficiency](/blog/how-data-quality-improves-sales-team-efficiency/index.html): Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. (912 words) - [How to Improve Account Data in Salesforce to Excel at Territory Management](/blog/how-to-improve-account-data-in-salesforce-to-excel-at-territory-management.html): Sales teams are fighting an uphill battle. And it’s not because they don’t have the right skills, or the right customers, or the right tools. Oftentimes, it’s because they have the wrong data feeding into those tools and lack complete visibility into opportunities.  (903 words) - [Stop Trusting Company Names: The Guide to B2B Identity Resolution](/blog/b2b-identity-resolution-website-vs-name/index.html): Is your Salesforce merging 'Bolt' (Fintech) with 'Bolt' (Taxi)? Learn why name matching fails, what the 'Homonym Trap' is, and why Website Identity is the only scalable fix for RevOps. (1,288 words) - [The Ultimate Guide to Data Quality and AI in CRM: Unlocking Maximum Performance](/blog/the-ultimate-guide-to-data-quality-and-ai-in-crm-unlocking-maximum-performance.html): Explore the profound impact data quality has on AI performance within CRM systems, emphasizing best practices, key challenges, enterprise implications, and strategic recommendations for the future. (984 words) - [AI Agents Need a Commercial Identity Layer: The Account Hierarchy Crisis](/blog/ai-agents-account-hierarchy-commercial-identity/index.html): Why AI Agents like Agentforce fail without a clean account hierarchy. Learn how 'Structural Hallucination' in CRM data blocks GTM automation. (947 words) - [Why Data Decay Isn’t Just a Problem … It’s an Opportunity to Grow](/blog/why-data-decay-isnt-just-a-problem-its-an-opportunity-to-grow.html): How fast does your data decay? Maybe 20%, 30%, or more per year? If you’re a B2B company and you guessed somewhere around 70% per year, you’d be correct, according to a report published by Gartner. (1,010 words) - [Best practice to ensure high quality data for Contacts in Salesforce](/blog/best-practice-to-ensure-high-quality-data-for-contacts-in-salesforce.html): Having a database with relevant and up-to-date contact information is necessary to have the right Customer 360 database to fuel your sales and marketing operations. (1,117 words) - [The Ultimate Guide to Salesforce Account Hierarchies](/blog/salesforce-ultimate-parent-guide/index.html): Technical guide to creating an Ultimate Account field in Salesforce. Learn about Apex recursion limits, SOQL constraints, and why AI is needed for accurate hierarchy maintenance. (1,037 words) - [Salesforce Sales Prospecting: How to Turn Data into Success](/blog/salesforce-sales-prospecting-how-to-turn-data-into-success.html): Does your sales team spend countless hours gathering prospect data and checking the accuracy of that data? If so, they are in good company, with data entry alone accounting for 71% of a sales representative’s time. However, this pulls them away from what they do best: sales. (883 words) - [Clean Data, Bigger Wins: Why Data Quality Matters in Sales Now and Generative AI’s Future](/blog/clean-data-bigger-wins-why-data-quality-matters-in-sales-now-and-generative-ais-future.html): Customer expectations are unrecognizable compared to those of the past. Fast, easy and personalized experiences are now the norm, and companies that don’t keep up risk getting left behind. Studies show that nearly 90% of businesses compete primarily on experience, and 73% of customers say that experience is a deciding factor when purchasing.  (968 words) - [Témoignage de Bouygues Construction](/events/temoignage-de-bouygues-construction/index.html): Pilotez vos comptes stratégiques et votre relation client, grâce à des données fiables et sécurisées ! (342 words) - [Best Practices for Deduping Salesforce Data](/blog/best-practices-for-deduping-salesforce-data/index.html): As a Salesforce user, you want to know for sure that the data you rely on is valid. When we trust our data, and it’s accurate, we can improve revenue by boosting employee productivity and executing customer-centric buyer journeys. (952 words) - [The Hidden Growth Engine: Why PLG + Sales-Led Motions Need a Perfect Account Hierarchy](/blog/plg-sales-led-account-hierarchy/index.html): Running a hybrid growth model is the holy grail of modern B2B SaaS. Here is why your hybrid growth motion—which depends on capturing 'hidden' enterprise revenue—is dead on arrival if your CRM doesn’t have a clean, hierarchical view of your customers. (980 words) - [Why Duplicate Data in Salesforce Is Impacting Your Profits, and How to Fix It](/blog/why-duplicate-data-in-salesforce-is-impacting-your-profits-and-how-to-fix-it.html): You may already know that duplicate data is a problem, but each moment your salespeople spend fixing the data – instead of selling – affects their ability to perform. And what’s worse is that left alone, duplicate data doesn’t stagnate; it continues to grow. (847 words) - [Unification vs. Deduplication: Mastering the Art of the 360-Degree View](/blog/unification-vs-deduplication-mastering-the-art-of-the-360-degree-view.html): A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer's interactions and relationships with a business. (877 words) - [AgentForce: Elevating AI Performance through Superior Data Quality](/blog/agentforce-elevating-ai-performance-through-superior-data-quality.html): The key to unlocking AgentForce’s full potential lies in maintaining superior data quality. This comprehensive article explores how high-quality data directly enhances the performance of AgentForce AI agents, offering strategic insights, best practices, and future trends. (841 words) - [Meet Delpha at Dreamforce 2024 – September 17-19](/events/meet-delpha-at-dreamforce-2024-september-17-19/index.html): Join us at Dreamforce 2024 for the unveiling of Delpha’s newest innovations! As we launch our advanced modules and features, you’ll discover how to leverage your Salesforce data to drive business success. (306 words) - [Salesforce just spent $8B on Informatica – Here’s Why That’s Great News](/blog/salesforce-just-spent-8b-on-informatica-heres-why-thats-great-news.html): On May 27, 2025, Salesforce announced a definitive agreement to acquire Informatica for approximately $8 billion in cash and stock to deliver trusted, explainable insights at scale. (734 words) - [What is the Best Deduplication Tool?](/blog/what-is-the-best-deduplication-tool/index.html): Your salespeople are working hard to bring in new leads and convert those leads into sales. But a flaw in your system is constantly undermining their efforts and holding them back, and that’s duplicate data. (882 words) - [Using Generative AI with bad sales and marketing data can have both legal and financial implications](/blog/using-generative-ai-with-bad-sales-and-marketing-data-can-have-both-legal-and-financial-implications.html): Using generative AI in sales and marketing offers numerous benefits. It enables enhanced lead generation by identifying high-potential prospects, facilitates personalized customer experiences through tailored recommendations and content, optimizes pricing strategies based on market dynamics and customer behavior, and provides accurate sales forecasting and trend analysis. (716 words) - [Meet Delpha at Snowflake Data Cloud Summit 24](/events/meet-delpha-at-snowflake-data-cloud-summit-24/index.html): Join us in San Francisco at Snowflake’s #DataCloudSummit this June! (81 words) - [Meet Delpha at World Tour NYC 2023](/events/meet-delpha-at-world-tour-nyc-2023/index.html): Make sure to swing by our booth at the Salesforce World Tour NYC event on May 4th! Here's why you don't want to miss out: (196 words) - [Generative AI will provide valuable support to RevOps](/blog/generative-ai-will-provide-valuable-support-to-revops.html): Generative AI will provide valuable support to a Revenue Operations (RevOps) team in several ways: (659 words) - [Meet Delpha at World Tour Paris 2024](/events/meet-delpha-at-world-tour-paris-2024/index.html): Salesforce World Tour Paris se déroulera mardi 12 mars 2024 à Paris Expo Porte de Versailles - Pavillon 6, pour découvrir comment une expérience client est plus naturelle avec l'intelligence artificielle. (138 words) - [Delpha Raises $2M Seed Round to Fuel the Future of Trusted AI with First Autonomous Data Quality Agent](/blog/delpha-raises-2m-seed-round-to-fuel-the-future-of-trusted-ai-with-first-autonomous-data-quality-agent.html): Fuel the Future of Trusted AI with First Autonomous Data Quality Agent: Delpha, the pioneering startup behind the first autonomous AI agent dedicated to commercial data quality, today announced it has successfully raised $2 million in a seed funding round. (731 words) - [Meet Delpha at World Tour NYC 2024](/events/meet-delpha-at-world-tour-nyc-2024/index.html): Meet us at Salesforce World Tour NYC event on Thursday, April 25, 2024! (105 words) - [The Global Scale-Up Tax: Why Your CRM is Secretly Stealing Your Revenue (and How to Get it Back!)](/blog/crm-revenue-scale-up-tax/index.html): The Global Scale-Up Tax is the hidden operational cost your company incurs when your internal systems can't keep pace with your external growth. It manifests in three ways. (744 words) - [Join our session at TrailblazerDX ’23](/events/join-our-session-at-trailblazerdx-23/index.html): We will be participating in a panel discussion titled (183 words) - [Meet Delpha at SNOWFLAKE WORLD TOUR Paris 2024!](/events/meet-delpha-at-snowflake-world-tour-paris-2024/index.html): Join us this October 1st in Paris for Snowflake’s World Tour and unlock the full potential of your commercial data. (102 words) - [Meet us at Agentforce World Tour Paris 2025!](/events/meet-us-at-agentforce-world-tour-paris-2025/index.html): Delpha is an AI-driven data quality solution that uses intelligent AI Agents to ensure accurate, reliable customer data, helping businesses improve operational efficiency and boost revenue performance. (123 words) - [T.EN Technip Energies: From trusted data to agentic AI to boost sales efficiency](/events/t-en-technip-energies-from-trusted-data-to-agentic-ai-to-boost-sales-efficiency.html): Join us on Thursday, November 13, 2025, from 8:30 AM at Salesforce Paris to discover how T.EN Technip Energies improved its business efficiency by building a reliable and governed data foundation — powered by Salesforce and Delpha. (215 words) - [AI & Data Quality: How BDO Successfully Led Its Digital Transformation](/events/petit-dejeuner-retour-dexperience-bdo-ia-data/index.html): Discover how BDO, a leading audit and consulting firm with 50 offices across France, successfully placed data and AI at the heart of its digital transformation — powered by Salesforce and Delpha. (267 words) - [Meet us at Agentforce World Tour NYC 2025](/events/meet-us-at-agentforce-world-tour-nyc-2025/index.html): Delpha is an AI-driven data quality solution that uses intelligent AI Agents to ensure accurate, reliable customer data, helping businesses improve operational efficiency and boost revenue performance. (123 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/content/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/content/robots.txt): Crawler directives